Success at AAIC: Making a Difference in the Fight Against Dementia
The Alzheimer's Association International Conference (AAIC) held in the beautiful city of Amsterdam from July 16th to July 20th was an event that left a lasting impact on attendees. Two fundraising parties stood out with their noble mission among the numerous companies and organizations present.
Together with Team Alzheimer, our company took part in AAIC for the first time, not just to showcase our products, but with a larger purpose in mind – to contribute significantly to Alzheimer's research and support the Alzheimercenter in their efforts. Each day of the conference, we collaborated with Team Alzheimer to raise funds through the sale of special merchandise.
The centerpiece of our participation was the launch of a unique coffee blend named "Cognitive Blend." The name was thoughtfully chosen to signify the importance of cognition which is severely impaired in individuals suffering from Alzheimer’s disease. By selling this special blend of coffee, we aimed to symbolically contribute to the restoration of cognition, albeit indirectly. All the profits generated from the sale of Cognitive Blend were pledged to the Alzheimercenter in Amsterdam, reinforcing our commitment to medical research to combat this devastating disease.
Unlike our regular practice of donating a portion of the profits, we decided to go a step further during the AAIC event. With unwavering dedication to the cause, we pledged to donate 100% of the profits to the Alzheimercenter. This decision was met with enthusiasm and support from the attendees, who recognized the urgency of advancing research in this critical area.
Throughout the event, our stall saw an overwhelming response. The attendees not only showed interest in the Cognitive Blend, but also contributed by purchasing a total of nearly 20kg of coffee beans. Moreover, our coffee appliances, including the stainless steel moka pot and manual coffee grinder, also found their way into the hands of conscious consumers eager to make a difference.
By the end of the conference, the combined efforts of our team and the generous attendees enabled us to make a substantial contribution to Alzheimer's research. The funds raised will support ongoing studies, medical breakthroughs, and initiatives aimed at improving the lives of those affected by dementia.
Participating in AAIC has been a truly humbling and enlightening experience for us. It reinforced our belief in the power of collective action and how a small gesture can go a long way in making a positive impact on society. As we pack up our stall and return home, our hearts are filled with gratitude and determination.
Looking ahead, we aspire to be a regular presence at such events, making meaningful contributions to the fight against dementia. The journey to find a cure may be long, but we are resolute in our commitment to being part of the solution.
In conclusion, our successful selling on AAIC last week was not just about selling coffee; it was about selling hope, progress, and a brighter future for those affected by Alzheimer's disease. Together, we can make a difference, one cup of Cognitive Blend at a time. Let us brew awareness and support for Alzheimer's research, hand in hand, and step closer to a world without dementia.